Strategy

Developing exactly who to hit, what to say, how to say it and how to allocate budgets for max results

You’re going to need relevant and original content, an easy-to-navigate and transparent website, digital campaigns that bring in new customers and harmonize with your brand.

Not only will we apply on-page strategy for your website, optimizing its architecture and content, but we’ll also create and imbed best practices and visitor behavior tracking.

We will evaluate which ads perform and cut the ones that don’t.  We will be able to see what visitors do once on your website, and based on their behavior, streamline their experience to your revenue line.

Featured Example

A online brokerage needed to cut its marketing budget, but didn’t want to retreat from any markets nor see a decrease in new ‘money-in’.  We took back office and trading data of clients, then juxtaposed that information into a model alongside all the analytics available from digital marketing campaigns and web behavior.

We were able to pinpoint which regions of foreign countries produced the ‘greatest clients’, those who, on average, generated the most revenue for our client and cost the least to acquire.

The halved digital budget was allocated only to the gleamed regions, derived from the data, and not only did ‘money in’ not suffer; deposits actually reached an all-time high the following month – all on 50% of what they were spending prior to our analysis.